COOPER
How I help

Don't pick the supplier before you understand the problem.

Obvious. Rarely done.

You might think you need more sales, a new website or better systems. I test that theory before you spend money on it.

Talk through the problem

Where the work usually ends up.

These aren't packages. They're where my work tends to go once we know what the real problem is.

Win more customers

I find where your customers come from and what would give them a reason to choose you.

I look at who you're trying to reach, what you're offering and how people hear about you. I've built plans for new markets and relaunched sales channels. I use that experience to work out what's missing before you spend more on marketing or sales.

  • What you offer and who needs it
  • Where your customers come from
  • Winning new customers
  • Enquiries and local search
  • Sales conversations and materials
  • A practical plan to reach the right people

Turn more interest into sales

I find where interested customers drop away and what would help them buy.

More enquiries won't help if nobody replies quickly or follows up. I look at your website, how you handle enquiries and what happens in the sales conversation. I've designed sales processes, trained the people using them and rebuilt CRMs with sales operations, so the changes work in practice, not just on paper.

  • Website and mobile experience
  • Enquiries and bookings
  • Qualification, follow-up and sales process
  • CRM records and where sales get stuck
  • Sales training and customer conversations
  • Reviews, reputation and retention

Spend money better

I check whether the things you're paying for are still worth the money.

I look at the software you're paying for and not using, suppliers whose prices have crept up, and work you're doing twice. I find what you can stop, change or renegotiate without cutting something that earns its keep.

  • Supplier and subscription review
  • Software you're not using
  • What your agency delivers
  • Time lost and work done twice
  • Technology and practical AI
  • What's worth keeping

Make better commercial decisions

I help you test a decision before you commit real time and money.

A new product, website, CRM or hire can be an expensive bet. I look at the evidence, compare your options and tell you what each would mean for the business. I've planned market launches and coordinated sales, operations, finance and legal on complex tenders. I check what a decision means for the people who'll have to deliver it, not just the sales forecast.

  • Market and competitor research
  • New products and ways to sell
  • Systems and technology investment
  • Supplier, agency and hiring decisions
  • What to do now and what can wait
  • Useful reporting and sales forecasts

I also check where practical AI genuinely helps, and where it doesn't.

Not every problem needs me.

It matters.
It's costing you customers, money, time or a decision you can't put off.
It's worth fixing properly.
If you need a quick task done cheaply, a freelancer will serve you better.
It's in my lane.
I'll bring in a specialist for anything legal, financial or technical that needs one.
You want to act.
If you're after a report for the drawer or someone to agree with you, I'm the wrong person.

How I work through a problem.

Six stages. The problems change. The method doesn't.

  1. Context

    I understand the business before trying to fix it.

  2. Observe

    I look at what actually happens today.

  3. Options

    I work out the sensible ways forward.

  4. Prioritise

    I decide what happens now, next, later, or not at all.

  5. Execute

    I make the improvement happen.

  6. Review

    I make sure it actually worked.

Bring the problem, not a finished brief.

The first conversation is just to understand what's happening and whether I can genuinely help.

Tell me what's going on