Practical thinking for important decisions.
Useful questions before you spend money, change direction or treat the visible symptom as the whole problem. Written for owners who want a clearer decision, not more noise.
Commercial performance
Sales effectiveness, pipeline, conversion, forecasting, route to market and the management behaviour underneath the numbers.
Commercial decisions
How to assess websites, suppliers, agencies, technology, hiring and new opportunities before committing time and money.
CRM, data & systems
How commercial data becomes trustworthy, useful and capable of triggering better decisions rather than simply recording activity.
AI enablement
Practical use of AI and automation across prospecting, sales, reporting, research and repetitive work, judged by the outcome it creates.
Sales Targets Aren’t the Problem. It’s How We Talk About Them
Targets, KPIs and accountability are necessary. But when leaders use threats, humiliation and constant pressure to drive performance, the damage reaches far beyond the numbers.
ReadA point of view, not a content machine
The strongest articles start with a real commercial problem.
I use Insights to examine the decisions owners actually face, question the first diagnosis and show where evidence changes what's worth doing.