Insights
Practical ideas for running a better business.
Straightforward thinking on AI, software, systems, sales, websites, search visibility and the everyday problems that make a business harder to run.

Sales Targets Aren’t the Problem. It’s How We Talk About Them
Targets, KPIs and accountability are necessary. But when leaders use threats, humiliation and constant pressure to drive performance, the damage reaches far beyond the numbers.
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“You Don’t Belong Here” (And Other Lies I’ve Told Myself)
Imposter syndrome at work can affect high performers and experienced leaders. The way managers communicate, give feedback and respond to mistakes can either intensify self-doubt or help people keep it in perspective.
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The software and subscription review every small business should do
Small businesses often accumulate overlapping software, forgotten subscriptions and systems that no longer fit. Here is a practical way to review what you pay for, what you actually use and what should change.
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