The work your business needs, but you never get time to do.
Start with the problem, the project or the frustration. I help you work out what matters, then bring the thinking, experience and practical support needed to move it forward.
Work out what needs attention
When something feels wrong but the cause is not obvious, I take an independent look across the business, challenge assumptions and identify the changes most worth making.
- Business reviews
- Clear priorities
- Independent challenge
- Practical action plans
Understand your market and competition
It is difficult to decide where to invest, what to change or how to position the business without a clear view of what is happening around you. I analyse competitors, customer expectations, pricing, offers and wider market trends to identify where you are strong, where you are exposed and where the best opportunities sit.
- Competitor and website reviews
- Market and sector research
- Positioning and differentiation
- Pricing and offer benchmarking
- Opportunity and gap analysis
- Key-account and prospect mapping
Get important projects moving
The work that matters is often pushed aside by the work that is urgent. I can research, plan, coordinate and deliver the projects that keep slipping.
- Website and digital projects
- Software implementation
- Process redesign
- Supplier and system reviews
Make the business easier to run
I review systems, subscriptions, processes and workflows to reduce wasted time, unnecessary spend and avoidable complexity.
- Software and subscription audits
- Cost reduction
- Workflow improvement
- Automation opportunities
Use AI and technology properly
AI should solve real problems, not become another subscription nobody uses. I help you choose, implement and embed tools that save time and improve how the business works.
- Practical AI adoption
- Workflow automation
- AI-assisted content
- Google and AI-search visibility
- Team guidance and training
Commercial and sales support
Practical help with how work is found, won and retained. I review where enquiries come from, what happens to them and what prevents good opportunities becoming signed business.
- Sales process and pipeline
- Pricing and proposals
- Enquiry handling and follow-up
- Key accounts and tenders
Recruit and build the right team
Hiring the right person takes time most business owners do not have. I can define the role, create the job advert, screen applications and run structured first-stage interviews so you only spend your time meeting credible candidates.
- Role design and job descriptions
- Job adverts and advertising channels
- CV screening and shortlisting
- Competency-based first interviews
- Candidate scorecards and recommendations
- Onboarding and training plans
Websites, content and search visibility
If people cannot find you, or your website does not clearly explain why they should choose you, every other part of the business has to work harder. I help improve your website, positioning, content and visibility across Google and AI search.
- Website reviews and improvements
- Clear positioning and copy
- Google and AI-search visibility
- Practical content planning
Need ongoing support rather than a one-off project?
Some business owners need a regular second brain: someone experienced to challenge decisions, review priorities and help move important work forward. This can be a regular check-in, support around specific decisions or hands-on help when a project needs to get done.
- Regular check-ins
- Decision support
- Independent second opinions
- Project follow-through
Not sure where to start?
The Cooper Business Review is a focused look across the business to identify what is wasting time, costing money or holding progress back. It gives you clear priorities and a practical place to begin.